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Strategic B2B market analysis for global companies

In the face of globalisation, analysis of multi-industry and multi-country B2B market seems increasingly complex and challenging. It can turn into an easy task, though, if the research methodology is refined and based on carefully selected key...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Indre Cesniene
June 15, 2014
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Citation

Cesniene, I. (2014a, June 15). Strategic B2B market analysis for global companies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-b2b-market-analysis-for-global-companies